Smoky Goat Label Design

I thoroughly enjoyed working with Albright Grove over the years on their specialty beer labels and Smoky Goat Bock remains one of my favorites. Its not often you get full creative freedom from a client, so I ran with it. I leaned into a concept that was intentionally a little weird—and a lot of fun. This label introduces an implied sense of rebellion that contrasts with the beer’s traditionally mild, approachable profile. I wanted this designed to stand out on the shelf and I think we succeeded. A little playful debauchery combined with an unexpected edge, makes Smoky Goat Bock both memorable and unmistakably unique.