Neon Racing is a Knoxville-based, all-women’s amateur cycling team. This brand is special to me. I was not only the designer but I was involved in the creation of this team. I wanted Neon to stand out, not only on race day, but in it’s brand. Bold color, sharp contrast, and clean geometry is used to reflect the strength, confidence, and resilience of the riders that push themselves beyond their limits. Intentionally vibrant with a subtle feminine edge, the identity balances elegance and strength—proving that femininity and strength are not opposites, but complementary forces.